How often do you use videos to market to your potential and existing customers? Perhaps, it’s time you think about it. Studies show that 68.3% of the UK population watches video content monthly. You cannot afford to ignore these statistics unless you want your competitors to win.
But it’s not just about creating videos. It’s about creating the right video content — the kind that people want to watch. Here are examples of content you should create when you produce a corporate promotional film:
1. Content that creates awareness
A video ad is video content that creates awareness of your business brand and its offerings. If you have products and services you want people to talk about, shoot an engaging ad to market what you want to sell.
Video ads need to be short and concise. Make sure you show people what your product or service will do for them. It’s about their needs. When potential customers see what your products can do for them, they are more likely to buy.
2. Content that educates
Want to tap customers who are ready to buy a product or service within your industry but still undecided on which brand to purchase? Reach out to them via video. But instead of merely creating awareness about your brand, go one step further by teaching them how to perform the tasks they can do using your product.
Studies show that 80% of consumers believe that demonstration videos are helpful when making purchases. With a well-made, interesting demo video, your potential customers looking for a solution to their problems will likely be more attracted to your brand than the competitors.
3. Content that entertains
Video is not only for marketing or demonstrating your products or services. It can also be used to entertain and help consumers relax, as well as show them a bit of your brand personality. According to research, 78% of people watch online videos weekly, and 55% of them watch online videos daily. In some ways, online video content has replaced the TV, and you can use that to your advantage.
You can build brand loyalty by creating videos that entertain. Put subtle reminders of your brand, but the core of your video content should be geared toward entertaining the audience. While this may seem an unnecessary expense, it isn’t. The more people watch video stories, the more engaged they become. And that boosts customer loyalty. It makes it harder for your competitors to attract your audience when they have become loyal to your brand.
There are so many types of video content you can create to build your brand. Also, keep in mind that the quality of your video content will determine whether you can attract or engage your customers. It would be wise of you to invest in professional film production to ensure you create the highest quality of videos possible. That is an investment that will increase awareness of your products, motivate customers to buy and keep them engaged for a long time.