If you’re reading this, that means you no longer want to be left behind on the latest trends in your industry. You’ve decided that it is time for your business to go digital. Before we begin, let’s answer a few questions.
What is digital marketing?
Digital marketing is a form of marketing that uses electronic devices to create and manage communication campaigns. It has been around for several years now, but it seems as though more people are becoming aware of its potential each day.
How does digital marketing differ from traditional forms of advertising?
Traditional advertising is a one-way communication method. The advertiser reaches out to the masses and displays their message, hoping to get a positive response from the audience. Digital marketing is two-fold – it offers a direct dialogue between brands and consumers. Consumers can voice their opinions about products or services through social media platforms such as Facebook, Twitter, Instagram, and Snapchat, among many others.
If your business is not creating a digital presence, then you are losing out on opportunities to engage with your customers in real time. The keywords here are “opportunities” and “real time.” Digital marketing offers the chance for brands to connect with their consumers immediately. If someone has an issue or concern with a product or service, they can tweet about it and expect a response from the company within minutes.
How does digital marketing help businesses grow?
For your business to stay afloat, you need customers to keep buying your products or services. Digital marketing helps create a community around a business because consumers are encouraged to engage with brands daily. Working with a reliable digital marketing agency to have favorable results is recommended.
What is social media marketing?
Social media marketing is the process of building a community around a business through social networking websites. Businesses can create their own pages on platforms such as Facebook, Twitter, and Instagram that allow them to share photos or videos of products or services, upcoming events, and company milestones with their current and potential customers.
Social media platforms allow brands to post content and interact with their consumers instantly. Whenever a new post is created, followers receive notifications to engage with the brand in real time. Some of these platforms include Instagram, Facebook, Snapchat, and Twitter.
Why should your business invest in digital marketing?
Digital marketing is an investment that will certainly pay off in the long run. Regular advertising campaigns can get expensive because you have to pay for airtime, print ads, and billboards. Although these traditional ads are beneficial, they don’t usually generate sales or build a community around a brand. Digital marketing allows brands to connect with consumers on a familiar platform – social media – which is where customers spend a large chunk of their time.
What are some examples of digital marketing campaigns?
Digital marketing campaigns can be created for a variety of purposes, including:
- to build a community around a product or service
- to provide customers with more information about a brand
- to attract new customers and encourage repeat visits
The possibilities when it comes to digital marketing are endless. Digital experts can create a unique campaign that will help brands connect with their customers in a clever, informative, and exciting way.
How much does digital marketing cost?
Digital marketing campaigns vary in price depending on the type of campaign created. Some companies offer packages where customers can choose from various add-ons, while others offer a la carte pricing where consumers can order individual services.
Digital Marketing Trends
Social media will continue to be the most popular form of digital marketing for businesses looking to create their own communities around a brand. According to Social Media Today, 80% of marketers say that “social media is critical or important,” and 63% believe it’s very important.
The next big trend in digital marketing is video content creation. YouTube reports that “every day people watch hundreds of millions of hours on YouTube and generate billions of views.” This is why video creation will continue to be one of the most popular types of digital marketing.
Businesses that cannot afford a full-scale digital marketing campaign may want to start with social media management. Social media platforms such as Facebook, Twitter, and Instagram allow brands to create pages viewed by millions of people. These platforms can act as a way for businesses to connect with current and potential customers, attract new clientele, and boost brand awareness, all through social media posts.
Since consumers are spending much of their time online, digital marketing allows them to buy products or services instantly. If they see a product or brand on social media that interests them, all they have to do is click the link. This can benefit both businesses and consumers because it cuts down on expensive advertising costs and allows customers to easily find products or services that interest them.